HOW WE WORK

Kickoff to production in 12 weeks.

Five phases. Defined deliverables. Client checkpoints at every stage. No surprises.

DELIVERY PHASES

Five phases, zero black boxes.

1
Phase 1· Week 1

Discovery

We learn your business before writing a line of code. Interviews with founders, product leads, and end users, goal mapping, and competitive analysis give us the context to build the right thing.

Deliverables

  • Problem brief with validated assumptions
  • Success metrics dashboard definition
  • Technical constraints and integration map
2
Phase 2· Week 1-2

Strategy

Architecture decisions, technology selection, and scope definition. We commit to a plan before committing code.

Deliverables

  • Technical specification document
  • Project roadmap with sprint milestones
  • Risk map with mitigation playbook
3
Phase 3· Week 2-10

Build

Sprint-based delivery with weekly demos. You see working software every week, not a reveal at the end.

Deliverables

  • Working software deployed to staging environment
  • Automated test coverage above 80%
  • CI/CD deployment pipeline
4
Phase 4· Week 10-12

Launch

Performance optimization, security audit, and production deployment. We ship when the product is production-ready, not when the calendar says so.

Deliverables

  • Live product in production
  • Monitoring and alerting dashboards
  • Technical documentation and runbooks
5
Phase 5· Ongoing

Iterate

Analytics review, feature prioritization, and continuous improvement. The first launch is the starting line, not the finish.

Deliverables

  • Data-driven product roadmap
  • Iterative releases on a predictable cadence
  • Performance and business metric reports

PRINCIPLES

How we think about delivery.

Transparency over surprises

Weekly demos, shared Slack channels, live project dashboards. You always know where things stand.

Working software over documentation

We write specs when needed. But the best proof is software you can use, test, and show to customers.

Business outcomes over feature counts

We measure success by the metric that matters to your business. Revenue, retention, cost savings. Not story points.

Speed with quality

Under 3 months average from kickoff to launch. Automated testing, CI/CD, and code reviews are non-negotiable.

TRACK RECORD

Numbers our clients can verify.

100+

Products shipped

12

Week average

4.9/5

Clutch rating

85%

Return rate

The new platform handled day-one traffic flawlessly. 1Raft turned our outdated WordPress loyalty site into something that won Customer Experience of the Year.

Ciaran O’Donnell Head of Customer Experience, Energia1,000+ Day-one logins99.9% Uptime since launch

TECHNOLOGY

We pick the right tool. Not the trendy one.

100+ products shipped across dozens of industries. Every technology choice is driven by your constraints: team, timeline, scale, and budget.

USER INTERFACES

Frontend

Also: Tailwind CSS · Framer Motion

SERVER & APIs

Backend

Also: NestJS · Express · Django

iOS & ANDROID

Mobile

Also: Expo

DATA LAYER

Databases

PostgreSQL

Our default relational database. ACID compliance, JSON support, and proven at scale.

MongoDB

Document database for flexible schemas. Useful for content-heavy or rapidly evolving data models.

Redis

In-memory cache and message broker. Session management, rate limiting, and real-time features.

Also: Pinecone · Weaviate · Supabase

INFRASTRUCTURE

Cloud & DevOps

AWS

Enterprise cloud infrastructure. Full stack from compute to AI services.

GCP

Google Cloud for data-heavy and ML workloads. BigQuery, Vertex AI, and managed Kubernetes.

Vercel

Deployment platform for Next.js. Edge functions, preview deployments, and zero-config CI/CD.

Also: Docker · Kubernetes · Terraform · GitHub Actions

THIRD-PARTY

APIs & Integrations

Stripe

Payment processing. Subscriptions, invoicing, and marketplace payouts.

Also: Twilio · SendGrid · Shopify · Salesforce

SELECTION CRITERIA

How we choose technology

Your constraints pick the stack

Your team, timeline, budget, and scale requirements determine the stack. Not our preferences.

Proven over novel

We default to battle-tested tools. New technology earns its place by solving a problem the proven options can't.

Team continuity

We choose tools your team can maintain after handoff. A stack your engineers can't operate is technical debt on day one.

Right-sized architecture

MVPs get simple stacks. Enterprise products get distributed systems. We match complexity to the problem.

Frequently asked questions

Yes. The timeline scales with scope. Smaller products can ship in 6–8 weeks. Enterprise projects with complex integrations may take 16–20 weeks. We define the timeline during the Strategy phase and commit to it.

Next Step

Start with a strategy call.

We scope the project, define the team, and commit to a timeline. No obligation.