Build

Generative AI development

Your competitors shipped generative AI. You're still in evaluation.

25+

GenAI products shipped

95%

Quality threshold met

12

Weeks to launch

Trusted by teams at

VodafoneNikeGeneral ElectricMicrosoftT-MobileBank of America

The Problem

What problem does this service solve?

Your roadmap has generative features on it, but your team hasn't built prompt engineering at scale, content safety, quality control, or the cost discipline a production generative workload needs.

While you run another internal proof of concept, a smaller competitor already ships AI-generated content as a feature your shared customers love. The window to lead is closing fast.

What you get

  • Generative features running in production with consistent output quality
  • Content safety controls that block harmful or off-brand generation before users see it
  • Predictable cost per generation with budgets and optimization levers in place

Overview

What is Generative AI development?

Most teams treat generative AI as a toy until a competitor ships it as a product. We build the production version so you're not playing catch-up - with safety, cost controls, and quality gates wired in from the first prompt.

Generative AI is easy to prototype and hard to ship. The gap between a playground demo and a real feature is content safety, quality consistency, cost control, brand alignment, and a UX users actually trust.

We build generative features as controlled production systems. Every output passes quality gates, content safety filters, cost tracking, and feedback loops that improve generation quality over time.

You get generative capabilities your users trust and your team can operate - not a feature that produces unpredictable outputs and burns through API credits.

Experience Signal

Shipped 25+ generative AI systems across SaaS, commerce, and media with production-grade quality and safety controls. 12 weeks is our default, not our stretch goal.

What we build

Generative AI development services we deliver

Content generation features

Brand-voiced writing, email copy, blog drafts, and social posts generated inside your product with tone controls and a human review queue.

Image and visual generation

Product imagery, marketing visuals, and design variants generated with brand alignment, style controls, and moderation built in.

Product description generation

Catalog-wide generation pipelines that turn attributes and images into SEO-ready copy in every category, batchable across millions of SKUs.

Synthetic data pipelines

Statistically representative data for model training and testing, with privacy guarantees and distribution checks on every batch.

Creative and design copilots

In-product copilots for designers, marketers, and editors - generation suggestions, variant iteration, and style-matched output.

Video and audio generation

Short-form video, voiceover, and audio generation pipelines for marketing, product explainer, and personalization use cases.

Prompt engineering and chains

Production-grade prompt chains, retrieval augmentation, and output validators that keep generation quality stable as models update.

Safety, cost, and quality controls

Content safety classifiers, cost budgets, quality scoring, and real-time monitoring so generative features stay on-brand and on-budget.

Fit

Is this service right for you?

Good fit

  • SaaS products adding AI-powered content creation or editing features
  • Commerce platforms building product description generation or visual content tools
  • Media and creative companies automating content production workflows
  • Teams that need synthetic data generation for testing or model training

Not the right fit

  • Teams looking for foundation model training from scratch
  • Projects where generative output quality can't be defined or measured
  • Use cases where templates or rules-based generation already work fine

Process

How does Generative AI development delivery work?

1
Phase 1· Week 1-2

Use case scoping and model selection

We define output requirements, quality criteria, and safety constraints. Then we benchmark candidate models across quality, speed, and cost before picking the stack.

Deliverables

  • Generative use case specs with quality criteria
  • Model benchmark results across quality, latency, and cost
  • Content safety and brand alignment requirements
2
Phase 2· Week 2-4

Pipeline architecture and eval harness

We design the generation pipeline - prompt chains, output validation, safety filters, and feedback loops. Evaluation harnesses get built before any production code ships.

Deliverables

  • Generation pipeline architecture with prompt chains
  • Content safety and quality validation layer
  • Evaluation framework with quality benchmarks
3
Phase 3· Week 4-9

Build, integrate, and optimize

We build the generative features into your product, instrument quality and cost tracking, and tune prompts and pipelines against real usage data every week.

Deliverables

  • Production features wired into your product
  • Quality and cost monitoring dashboard
  • Prompt optimization backlog based on output evaluation
4
Phase 4· Week 9-12

Safety hardening and launch

We finalize content safety controls, stress-test edge cases, deploy to production, and hand the prompt and quality controls over to your team with a runbook.

Deliverables

  • Production deployment with content safety controls
  • Operational guide for prompt management and quality tuning
  • Post-launch optimization roadmap

Outcomes

  • Generative features running in production with consistent output quality
  • Content safety controls that block harmful or off-brand generation before users see it
  • Predictable cost per generation with budgets and optimization levers in place
  • A prompt and evaluation pattern your team can extend without us

Deliverables

  • Model evaluation report with quality and cost benchmarks
  • Generation pipeline with prompt chains and output validation
  • Content safety filtering and brand alignment layer
  • Production features integrated into your product
  • Quality and cost monitoring dashboard
  • Operational runbook for prompt and quality management

Success Metrics

  • Generation quality score against the evaluation rubric
  • Content safety violation rate per 10K generations
  • Average cost per generation by feature and model
  • User satisfaction with generated output quality
  • Percentage of generations accepted without human edits

Engagement models

12-week end-to-end delivery of one production generative feature with quality, safety, and cost controls.

Best forTeams shipping their first generative feature with production quality requirements.

AI models we work with

GPT-5

OpenAI

General-purpose text generation - drafts, edits, rewrites, and structured output.

Claude Sonnet 4.6

Anthropic

High-volume production text generation where cost per output has to stay predictable.

Claude Opus 4.6

Anthropic

Long-context generation over briefs, style guides, and large source documents.

Stable Diffusion 3

Stability AI

Image generation with fine-grained style controls and brand alignment.

DALL-E 3

OpenAI

Fast iteration on marketing imagery and product visuals with strong prompt adherence.

ElevenLabs

ElevenLabs

Voiceover, audio generation, and personalized narration for product and marketing use cases.

Use Cases

Common use cases for Generative AI development

AI content studio for a marketing SaaS

A marketing platform wants to ship AI-powered content creation - blog drafts, social posts, and email copy - directly inside its product without blowing up support.

How we build it

We build a generation pipeline with brand voice tuning, multi-format templates, tone controls, and a human review queue. Quality is tracked per content type with user feedback loops.

Outcome

Users generate 5x more content. Average creation time drops from 45 minutes to 8 minutes per piece.

Product description generation for e-commerce

A marketplace with 50,000+ products needs consistent, SEO-optimized descriptions. Manual writing covered 20% of the catalog and that was it.

How we build it

We build a generation system that produces descriptions from product attributes and images, with category-specific templates, SEO optimization, and batch processing for full catalog coverage.

Outcome

Full catalog coverage in 3 weeks. Organic traffic to product pages climbs 25% over 2 months.

Synthetic data generation for ML training

A healthcare AI team needs more training data for a rare-condition classifier but can't touch more patient records because of privacy constraints.

How we build it

We build a synthetic data pipeline that generates statistically representative samples, preserves distribution patterns, and runs re-identification checks on every batch.

Outcome

Training dataset grows 10x. Model accuracy on rare conditions climbs from 72% to 89%.

What clients say

Real feedback from real teams

I spent years at Amazon fighting static surveys. RaftLabs built a working prototype in four days that already outperformed every survey tool I'd used. Twelve weeks later we had a full SaaS that product teams actually want to use.

Founder

Ex-Amazon PM - Perceptional

We went from text surveys that nobody finished to AI phone interviews that people actually enjoy. The voice agents handle the whole conversation, and the analytics tell us what we need to know without reading a single transcript.

Cherian Koshy

Behavioral Strategist - USA Today Bestselling Author

Proof

Recent generative ai development work

BuildGenerative AI survey SaaS for Perceptional
4x

Deeper insights

12 weeks

Concept to launch

Working prototype in four days. Full SaaS in twelve weeks.

Read case study
BuildVoice and content generation for Cherian Koshy
12 weeks

To production

Global

Call reach

Text surveys nobody finished became phone interviews people enjoy.

Read case study

Industries

Generative AI development for your industry

Frequently asked questions about Generative AI development

We work with OpenAI (GPT-5, DALL-E 3), Anthropic (Claude Opus and Sonnet 4.6), Stability AI (Stable Diffusion 3), ElevenLabs, Replicate, and open-source models. Model choice depends on your quality, cost, and safety requirements - we benchmark before we pick.

Related Services

Next Step

Ship generative AI your users actually trust.

We take generative features from playground demo to production, with safety controls, cost management, and quality consistency baked in from day one.