Back to services

Build

Headless CMS Development

Your marketing team waits days for content changes. That is a revenue problem.

We build headless CMS websites with Next.js and Sanity, Contentful, or Strapi - optimized for content velocity, SEO, and non-technical publishing from day one.

100+

Sites shipped

0.8s

Avg page load

10

Weeks to launch

The Problem

What problem does this service solve?

Your marketing team cannot publish content without developer involvement. Every landing page change, blog update, and campaign page goes through a ticket queue that delays launches and kills content velocity.

3-day average delay per content update multiplied by 50 updates per month equals 150 lost publishing days per year. Meanwhile, only 36% of WordPress sites on mobile pass Core Web Vitals - meaning your pages likely rank lower than they should, and 97% of WordPress security vulnerabilities come from the plugin stack your team maintains.

What you get

  • A marketing site where content teams publish independently without developer tickets or code changes
  • Sub-second page loads with Core Web Vitals scores that outperform WordPress alternatives
  • SEO infrastructure - structured data, sitemaps, meta management - that runs automatically

Overview

What is Headless CMS Development?

Your marketing site should work for your content team, not against them. We build headless CMS architectures where editors publish, preview, and iterate - without code, without tickets, without waiting.

Marketing teams lose weeks every month waiting for developers to make content changes. Every landing page update, blog post, or campaign page goes through a ticket queue that kills momentum.

We build headless CMS architectures where your content team publishes, previews, and iterates without writing code or filing tickets. The frontend is fast, SEO-optimized, and decoupled from the content layer so both teams move independently.

You get a publishing system that removes developer dependency from content operations and delivers sub-second page loads that search engines reward.

Experience Signal

1Raft has shipped 100+ web applications including headless CMS architectures for SaaS marketing sites, media publishers, and multi-brand platforms. 1raft.com itself runs 180+ MDX content files on Next.js with zero CMS UI friction.

Fit

Is this service right for you?

Good fit

  • Marketing teams tired of filing developer tickets for every content change
  • SaaS companies building marketing sites that need to iterate on messaging weekly
  • Media businesses and content publishers needing high-velocity editorial workflows
  • Organizations migrating from WordPress or Drupal to a modern, faster architecture

Not the right fit

  • Brochure sites with fewer than 10 pages and minimal content updates
  • Teams looking for WordPress theme customization
  • Projects where content management is not a bottleneck

Process

How does Headless CMS Development delivery work?

1
Phase 1· Week 1-2

Content Model Design and CMS Selection

We audit your existing content, map editorial workflows, and design a content model that matches how your team actually works. CMS selection - Sanity, Contentful, or Strapi - is driven by your team size, content complexity, and publishing patterns.

Deliverables

  • Content model with structured types and relationships
  • CMS platform recommendation with rationale
  • Editorial workflow design with roles and permissions
2
Phase 2· Week 3-6

Frontend Build and CMS Integration

We build the Next.js frontend with component-driven pages that pull content from your CMS. Live preview lets editors see changes before publishing. Performance budgets are set and enforced from the first page.

Deliverables

  • Next.js frontend with all page templates
  • CMS integration with live preview
  • Component library mapped to content types
3
Phase 3· Week 7-8

SEO Infrastructure and Content Migration

We implement structured data, sitemap generation, meta tag management, and redirect handling. Existing content is migrated with URL preservation to protect search equity.

Deliverables

  • Automated sitemap and meta tag system
  • JSON-LD structured data on all page types
  • Content migration with redirect map and SEO audit
4
Phase 4· Week 9-10

Editor Training and Launch

We train your content team on the CMS, run load testing, configure CDN caching, and deploy to production. Post-launch monitoring ensures performance stays within budget.

Deliverables

  • Editor training sessions with documentation
  • Performance testing and CDN configuration
  • Production deployment with monitoring

Outcomes

  • A marketing site where content teams publish independently without developer tickets or code changes
  • Sub-second page loads with Core Web Vitals scores that outperform WordPress alternatives
  • SEO infrastructure - structured data, sitemaps, meta management - that runs automatically

Deliverables

  • Next.js frontend with responsive page templates
  • CMS setup with content models, roles, and editorial workflows
  • Live preview for editors to see changes before publishing
  • SEO infrastructure with structured data and sitemap generation
  • Content migration from existing platform with redirect handling
  • Editor training and CMS documentation

Success Metrics

  • Content publishing time from draft to live
  • Core Web Vitals scores across key pages
  • Developer tickets for content changes per month
  • Organic search traffic growth post-migration

Engagement models

8-10 week delivery for a complete headless CMS website with content migration, SEO infrastructure, and editor training.

Best forTeams building a new marketing site or replacing WordPress with a modern headless architecture.

Core technology stack

Next.js
React
TypeScript
S
Sanity
C
Contentful
S
Strapi
Tailwind CSS
Vercel
M
MDX

Use Cases

Common use cases for Headless CMS Development

SaaS Marketing Site Migration from WordPress

A B2B SaaS company runs its marketing site on WordPress. Page loads average 3.5 seconds. The marketing team files 40+ developer tickets monthly for content updates, and campaign landing pages take a week to go live.

How we build it

We migrate to Next.js with Sanity CMS. Structured content models let marketers build landing pages from reusable blocks. Live preview shows changes instantly. Static generation with ISR delivers sub-second loads.

Outcome

Page load drops from 3.5s to under 1s. Marketing publishes landing pages same-day without developer involvement. Organic traffic increases 35% within 3 months from improved Core Web Vitals.

Content Hub for Media Company

A digital media company publishes 20+ articles weekly across multiple categories. Their current CMS cannot handle structured content, cross-referencing, or automated internal linking. Editors spend hours formatting instead of writing.

How we build it

We build a Next.js frontend with Contentful as the content backend. Structured content types handle articles, authors, categories, and cross-references automatically. Editors write in a clean interface while the system handles SEO, linking, and formatting.

Outcome

Editorial publishing time drops from 45 minutes to 10 minutes per article. Internal linking happens automatically. Site handles 200+ articles without performance degradation.

Multi-Brand Marketing Platform

A company operates three brands with separate marketing sites on different platforms. Content is duplicated manually, branding is inconsistent, and each site requires its own development team.

How we build it

We build a shared Next.js frontend with Strapi as the multi-tenant CMS. Each brand gets its own content workspace with shared components and brand-specific theming. One codebase serves all three sites.

Outcome

Three sites maintained by one team instead of three. Content shared across brands when relevant. Total infrastructure cost drops 60% compared to running three separate WordPress instances.

Frequently asked questions about Headless CMS Development

We work primarily with Sanity, Contentful, and Strapi. Sanity for teams that want maximum flexibility and real-time collaboration. Contentful for enterprise teams with complex content models and governance requirements. Strapi for teams that want an open-source, self-hosted option. We recommend based on your team size, content complexity, and budget.

Related Services

Next Step

Ready to stop filing tickets for content changes?

Tell us about your current CMS pain. We will show you what a headless architecture looks like for your content and team.