MarTech
Centralized referral, viral, and affiliate campaign management - embeddable campaign designer, real-time analytics, and automated rewards in 14 weeks.
We built GrowViral, a SaaS platform that gives marketing agencies and brands a single hub to create, manage, and track referral, viral, and affiliate campaigns. The platform features an embeddable campaign designer, customizable templates for various niches, real-time performance analytics, and automated rewards management - replacing fragmented marketing tools with one centralized system delivered in 14 weeks.
Client
GrowViral
Industry
MarTech
Timeline
14 weeks
Team Size
5 members (architecture, engineering, design, product)
Impact
Campaign types
Delivery timeline
Campaign setup
Attribution
Campaign types: Unified referral, viral, and affiliate campaign management in a single platform.
Delivery timeline: From architecture to production launch using agile 2-week sprints with Slack and Asana coordination.
Campaign setup: Customizable campaign templates for various niches, reducing new campaign creation from hours to minutes.
Attribution: Unified tracking across referral links, affiliate codes, and social shares with automated reward distribution.
“We were duct-taping together four different tools for referral and affiliate campaigns. GrowViral replaced all of them - our clients can now launch campaigns themselves without filing a support ticket.”
The Challenge
The client's marketing agency managed referral, viral, and affiliate campaigns across disconnected tools - each platform had its own dashboard, data format, and reporting structure, making it impossible to get a unified view of campaign performance or compare effectiveness across channels.
Campaign creation was time-consuming and repetitive. Every new referral or viral campaign required manual setup across multiple platforms, with no reusable templates or consistent workflow across client accounts.
Tracking and attribution were unreliable. Referral links broke across platforms, affiliate commissions required manual calculation, and there was no single source of truth for measuring which campaigns actually drove traffic, leads, and sales.
Agency clients struggled to manage their own campaigns independently. The lack of a self-service interface meant every campaign change required agency intervention, creating a support bottleneck and limiting scalability.
What We Built
Built a centralized campaign management platform unifying referral programs, viral campaigns, and affiliate tracking under one dashboard - eliminating tool fragmentation and giving agencies a single source of truth for all campaign types across all client accounts.
Developed an embeddable campaign designer that agencies and their clients can drop into any website. Campaigns are created from customizable templates tailored to specific niches (e-commerce, SaaS, local business), with drag-and-drop configuration and no engineering required.
Implemented real-time analytics and performance tracking with unified attribution across referral links, affiliate codes, and viral sharing - showing the full funnel from impression to conversion with automated commission calculations and reward distribution.
Delivered automated rewards management with configurable rules for referral bonuses, tiered affiliate commissions, and viral campaign milestones - reducing manual payout processing and so participants are rewarded instantly.
Related Work
A referral marketing platform automates the process of incentivizing existing customers to refer new ones. It generates unique referral links and codes, tracks sharing and conversions, manages reward distribution, and provides analytics on campaign performance. Advanced platforms like GrowViral also handle viral campaigns (share-to-unlock mechanics) and affiliate programs (commission-based tracking) from the same dashboard.
Next Step
One call with a founder. No sales team, no follow-up sequence. If we can't help, we'll say so.