Commerce
TikTok-style discovery meets influencer commerce - from concept to four user roles in 16 weeks.
We built Sponzee, a social commerce platform connecting brands and creators through a TikTok-style content feed, influencer discovery, in-app collaboration tools, and affiliate tracking - delivering four distinct user experiences (creators, brands, users, admins) in 16 weeks.
Client
Sponzee
Industry
Commerce
Timeline
16 weeks
Team Size
5 engineers + 1 PM
Impact
User roles shipped
Delivery timeline
Content feed
Collaboration tools
User roles shipped: Distinct user experiences delivered - creators, brands, general users, and administrators - each with role-specific features.
Delivery timeline: From kickoff to production launch with all four user roles, content feed, discovery, chat, and affiliate tracking.
Content feed: TikTok-style vertical content feed with engagement mechanics and shoppable product tagging.
Collaboration tools: Complete workflow from creator discovery to negotiation to affiliate tracking and analytics.
“We had a vision that sat between TikTok and Shopify, and nobody understood it until 1Raft turned it into a working product. Four user roles, a content feed, chat, affiliate tracking - all in 16 weeks.”
The Challenge
The founders envisioned a platform combining the engagement of TikTok and Instagram's content experience with structured influencer marketing tools, but no existing solution offered both in a single product - forcing brands and creators to cobble together multiple disconnected tools.
Four distinct user roles (creators, brands, general users, and administrators) each needed fundamentally different experiences within the same platform, from creator portfolio management to brand search and discovery to admin-level analytics and moderation.
Affiliate tracking across social commerce is notoriously fragile. Brands needed reliable attribution from content impression to purchase, with unique codes and links that survive the messy reality of cross-platform sharing.
What We Built
Built a TikTok-style infinite scroll content feed with likes, comments, and follows that keeps users engaged while surfacing shoppable content organically - the discovery mechanic that drives the entire commerce flywheel.
Developed creator profiles where influencers link their social accounts, showcase their content portfolio, and receive collaboration requests from brands - turning creator discovery from manual outreach into a searchable marketplace.
Created brand-side tools for searching and filtering influencers by niche, audience size, and engagement metrics, with in-app chat for negotiating collaboration terms without leaving the platform.
Implemented affiliate links and unique codes for every creator-brand collaboration, enabling end-to-end attribution tracking with an admin panel showing campaign analytics across the entire marketplace.
Related Work
A marketplace focuses on product listings and transactions. Social commerce adds a content and community layer - users discover products through creator content, influencer recommendations, and social engagement rather than search and category browsing. The content drives commerce organically, which typically produces higher engagement and repeat visits than catalog-style discovery.
Next Step
One call with a founder. No sales team, no follow-up sequence. If we can't help, we'll say so.