Enterprise
12 weeks to launch, 10K users in 6 months, 4.2/5 on Product Hunt.
We built IntroJoy, a web app that simplifies professional introductions through a double opt-in workflow - both parties agree before being connected, with automated emails, customizable templates, and centralized tracking. The platform launched in 12 weeks, reached 10K users in six months, and earned a 4.2/5 rating on Product Hunt.
Client
IntroJoy
Industry
Enterprise
Timeline
12 weeks
Team Size
5 engineers
Impact
Time to launch
Users acquired
Product Hunt rating
Time to launch: From kickoff to production launch with double opt-in, email automation, and introduction tracking.
Users acquired: Registered users within six months of launch, driven by Product Hunt visibility and word-of-mouth.
Product Hunt rating: User rating on Product Hunt reflecting satisfaction with the introduction workflow.
The Challenge
Professional introductions required lengthy email chains - the introducer manually coordinated between both parties, often across multiple time zones and inboxes, turning a simple connection into days of back-and-forth.
Introducers had no control over the flow once they hit send. Without opt-in mechanics, recipients were surprised by unsolicited introductions, leading to awkward situations and damaged professional relationships.
The founders initially explored a Chrome extension but discovered mobile browser limitations made it impractical for the target audience - professionals who manage introductions on the go needed a responsive web app, not a desktop-only extension.
Tracking introduction outcomes was impossible. Introducers had no visibility into whether connections were made, meetings were scheduled, or relationships progressed - making it difficult to justify the time invested in making introductions.
What We Built
Built a double opt-in introduction flow where both parties review the introduction context and explicitly agree before being connected - protecting professional relationships and so every introduction is welcome.
Created customizable, previewable email templates that let introducers personalize each message while maintaining a professional format - reducing composition time from minutes to seconds without sacrificing quality.
Designed a centralized introduction management dashboard where users track all pending, accepted, and completed introductions with status indicators and follow-up reminders.
Automated the entire email coordination sequence - from initial opt-in requests through confirmation to the actual introduction - eliminating manual forwarding and reducing the introducer's workload to a single action.
Related Work
Double opt-in means both parties in an introduction must agree to be connected before any contact information is shared. The introducer sends a request to each person separately, each reviews the context and accepts or declines, and only after both accept does the platform send the connecting email. This prevents unwanted introductions and protects professional relationships.
Next Step
One call with a founder. No sales team, no follow-up sequence. If we can't help, we'll say so.